Capstone
2026
Background
For this project I looked to create a satirical pro-oil PSA. I was inspired by Better Health ads, which use an innocent and fun look to deliver information to the viewer.
Process
Though this project had me working a lot in After Effects. Most of the hours were put into creating the texture and illustrations within Illustrator. I broke down the important elements into layer in Illustrator, allowing me to import them and freely edit them as individual compositions in After Effects. This technique which I had used before was extremely helpful for me in this project, I feel I got much stronger with naming and format of my files because of it as well as much more comfortable with working in multiple programs at once, ofter switching back to Illustrator to edit the image before heading back to After Effects to see it move.
Narrative and Message
Similar to my Mammon project, the story and message in this ad were very important to me. I feel like I did a good job with the satirical visuals, like the cave shot or oil field shot. As well as did good with satirical dialogue in those shots as well. The narrative was more straight forward in this ad, with images and audio I found it easy to have the message I was going for. In the end I am extremely happy with the look, shots, and story I told, but if I had more time or hands to work on this with I would have made the characters even more animated at times.
Graphics
Full Ad (Rough)
This is an on going project for an ongoing class. Once it is reviewed, edited, and completed the full video with audio will be linked to my Youtube here. Stay in the loop and come back soon to see progress on this page!
